19 Things Your CMO Needs to Know about Facebook’s New Business Pages
April 5 2012 by ChiefExecutive.net
Last week, Facebook automatically switched business pages over to its newer Timeline format. Since Facebook has brought about the social media boom of the last few years, and your company should have a social media presence, your CMO needs to make sure that you’re putting your best foot forward with your highly-visible facebook page.
Social media expert, Mari Smith, lists 21 important facts and tips for switching over to the new format.
- Your cover image must be at least 399 pixels wide. The dimensions of the cover image are 851 x 315.
- Your cover image cannot be an advertisement or promotion.
- Your profile picture needs to be at least 180 x 180 and Facebook suggests keeping your picture the same so as to create a strong online identity.
- You can no longer set a default landing tab.
- Apps still have unique URLs to which you can drive traffic
- Your tabs are now displayed as apps. You can have 12 apps, but only 4 will show.
- Each app can have a special thumbnail image (this is a great place for promotion).
- People can “like” you as well as add you to the new interest lists.
- You should direct people to which topic is best for them to add to their interest list.
- The Timeline format allows for stronger listing of business history, milestones, etc. and can work for engagement purposes.
- Your wall is now divided into categories based on the activity of your followers (highlights, posts by page, posts by others and friend activity) and cannot be consolidated into all posts on one page.
- You can pin posts to the top of your page, and they will stay at the top of your content for up to one week.
- You can highlight some posts to be very visible and to take up the entire width of your page.
- Recent posts by others are in the top right-hand corner.
- Your wall will always show highlights — you cannot change this.
- Timelines are customized for each viewer.
- You can drag photos to position them across your page where you’d like.
- People can no privately message your company through the page.
- Managing the Timeline will be more complicated and may require more clicks for administrators to reach specific areas than it previously was.
Since your Facebook page is an integral part of your visibility and marketing efforts, it’s crucial to make sure that your page is optimized to best help you.