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7 Qualities of Highly Effective Social Technology Management Tools

Social media has many more uses than just networking, as The McKinsey Quarterly found in its Management 2.0 Challenge. The …

Social media has many more uses than just networking, as The McKinsey Quarterly found in its Management 2.0 Challenge. The challenge was for tools that, “make management more adaptable innovative, inspiring, and accountable.”  Here are what some of their winning tools were able to accomplish:

  1. Share common resources more efficiently — the Dutch government built an open source system to reserve office and conference spaces
  2. Make self-management work at scale – a company sends out important employee-responsibility paperwork
  3. Reach consensus on complicated issues — voting allows everyone’s voice to be heard, not just the loudest voices
  4. Improve global training with local expertise – internal training can be made better and more efficient
  5. Take feedback from the front line to senior managers — Best Buy gets employee feedback on management through an online platform
  6. Build a better idea market — internal collaboration can be nurtured in order to produce new innovative products
  7. Use communities of interest to manage globally – collaboration for global companies can help to streamline processes and products

If you hadn’t thought that social technologies can help with such critical business processes, you might want to give it a second thought.

Or if you’re just beginning to use social media, this week The Wall Street Journal published an article called, “Paul Coelho on Six Secrets to Mastering Social Media.” Coelho wanted to discover how far-reaching his book, The Alchemist, had become and how social media helped it to get there.  His answers are as follows:

  1. In the beginning there was oral tradition
  2. The ivory tower of literature is born
  3. The internet destroys the tower
  4. The language changes
  5. The reader is no longer passive, but active
  6. The reader is now also a companion, a fellow traveler

And although the insights are meant to be about literature, they are also relevant to businesses and customers.  Instead of author and reader, think business and customer.  The walls have been broken down between the two and the customer is active in the buying experience.

Read: Social technologies on the front line: The Management 2.0 M-Prize winners

Read: Paul Coelho on Six Secrets to Mastering Social Media

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