A Doonesbury cartoon of the early 1980s got it right. Mike Doonesbury asks a store manager, “Excuse me, sir. Do you have any user-friendly sales reps?” The store manager replies, “You mean, consumer compatible liveware? No, he’s off today.” With this issue CE is launching Techscape, a new editorial department devoted to what every CEO should know about technology in a way in which he or she won’t feel chloroformed by a consultant.
Succeeding Soft Machine, our previous technology column, Techscape endeavors to bring brief news items and useful “powertools” to your attention. It is our hope that the department will render technology more compatible with CEO needs by reporting how it is being used by your peers to attain strategic goals, and, just as importantly, where it’s imprudent use might send a business off the rails.(Is there a breathing CEO who has never wondered whether he’s just taken the wrong exit on the information interstate?) Designed by our esteemed art director, Michael Carpenter, to be inviting to explore, and edited by senior editor C.J. Prince to be easy to read and topically compelling, the department will continue to include contributions from Soft Machine columnists Frank Ruotolo of The Futures Group and Tom Pettibone of Transition Partners. Naturally, we invite your feedback and suggestions about challenges and issues you would most like to see addressed. You can e-mail us at tekscape@AOL.Com or fax us at (212) 687-8456 with your POV.
Elsewhere in this issue we report on developments in