Home » Author Archives: Bob Marston

Author Archives: Bob Marston

Bob Marston is chairman, president and chief executive officer of Robert Marston And Associates and chairman and chief executive officer of its affiliated companies. Marston is a 40 year veteran in the field of public relations and reputation management.

If I Were Lloyd Blankfein: How the CEO Can Address Goldman’s Crisis with Clients and Employees

Last week The New York Times published a highly unusual letter of resignation from Greg Smith who signaled his departure from Goldman Sachs with a public rebuke of practices he alleged were harmful to Goldman’s customers. The fact that such a letter was prominently featured by Times editors suggests they gave its contents a high degree of credibility even though no specific examples of wrongdoing were offered by the disaffected former employee.

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