Home » Author Archives: Robert M. Donnelly

Author Archives: Robert M. Donnelly

Robert M. Donnelly
Robert M. Donnelly is CMO of Flo-Tite Valves & Controls, a U.S. based supplier of valves and components to the process control industry in North America. A coach, educator, and advisor to founders/CEOs of growing firms, he is a serial entrepreneur, having started, grown and sold several technology based businesses. Previously he held executive positions at IBM, Pfizer and Exxon.

The Real Value of Key Performance Indicators

Planning anticipates the inevitable, but if you are not contemplating the inevitable, then you will be surprised when it arrives. The major reason why companies are surprised is because they do not have the right key performance indicators (KPIs).

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Lessons in Corporate Culture From General Motors

The current series of quality issues that have resulted in the deaths of drivers of GM cars highlights a number of challenges in corporate culture and ethics for CEOs.

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What’s New in Business Management?

Every CEO should be developing a strategy to inculcate innovation in the fabric of their company so that they have a sustainable unique value proposition which gives them a competitive advantage by creating an emotional bond with their customers.

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Who Is Managing Your Marketing?

We recently witnessed several recent marketing fiascos that begs an answer to the age old question - who is in charge of marketing?

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It’s All About Removing Hassles: Demand

When it comes to creating demand, it’s not the first mover that wins, it’s the first to create and capture the emotional space in the market, what the author refers to as the “magnetic”.

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