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Author Archives: bob donnelly

bob donnelly
Bob Donnelly is CMO of Flo-Tite Valves & Controls, a U.S. based supplier of valves and components to the process control industry in North America. A coach, educator, and advisor to founders/CEOs of growing firms, he is a serial entrepreneur, having started, grown and sold several technology based businesses. Previously he held executive positions at IBM, Pfizer and Exxon.

E Marketing Tools for CEOs

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Kevin Roberts, the CEO of Satchi & Satchi, one of the worlds largest ad agencies in a recent e broadcast interview said that “traditional media has no clue as to how to adjust to our new always connected world”. His description of our e devices is that they are personalized extensions of ourselves, and that we are now “screenagers” constantly ...

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The CEO’s New Strategic Imperative – Engagement

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We have heard that old cliché that the lifeblood of every business is its employees so many times that it has become like one of the proverbs from the bible.But, like with the bible many proverbs have fallen on deaf ears. Just like the assumption that every business has a detailed business plan, there is a similar assumption  that every ...

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Marketing by Assumption

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Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee who never spoke to a customer.Success is built on a passionate pursuit to change the world. Failure, typically, is the result of the arrogance of making assumptions as to what customers want and then creating products ...

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