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Author Archives: Robert M. Donnelly

Robert M. Donnelly
Robert M. Donnelly is CMO of Flo-Tite Valves & Controls, a U.S. based supplier of valves and components to the process control industry in North America. A coach, educator, and advisor to founders/CEOs of growing firms, he is a serial entrepreneur, having started, grown and sold several technology based businesses. Previously he held executive positions at IBM, Pfizer and Exxon.

What CEOs Can Learn From Political Marketing

For years I have marveled at our political process and the marketing aspects of it.Every four years we go through the product life cycle of a President. In many ways this is very much like the life cycle of any brand.Depending upon a host of uncontrollable factors like wars, global climate crises and economic issues, the incumbent President either remains ...

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The CEO’s Entrepreneurial Dilemma

Over the years we have watched as one company after another that rose to be the current brand of choice and delighted us with their innovations quickly fell from favor shortly after the founder left the business.What is it that has to be learned and learned again about the predictability of the age old life cycle and the entrepreneurial spirit? One ...

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Lifelong Learning and the CEO

There is a perpetual controversy about the value of the MBA degree. Books are published weekly about one form of new management philosophy or another. Well known and respected CEOs and a variety of consulting guru’s selectively endorse almost every new book that is published. Leadership forums and annual conferences featuring business leaders and academic experts from leading schools of business ...

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The CEO Scorecard

I’ve visited with a lot of CEO’s who were interested in knowing what to have on their radar screens at all times. I call these critical issues that are the drivers in any business – Key Performance Indicators (KPI’s). Frequently, all I see CEO’s looking at are the typical financial results at the end of the month, quarter or year. Granted these ...

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Brand Equity and the CEO

Brands exist in the mind and our minds are full of familiar images that we instantaneously recall when prompted by sights, sounds, smells and other stimuli. How do these imprints get etched in customer’s mental product grids? And, what is the role of the CEO in this process of creating and maintaining these brand images or positions in the mind? Marketing authors ...

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Instilling the Value Proposition

One of the greatest challenges for any CEO is to get his  entire organization to “walk the talk”  in order to make every customer experience enjoyable as well as satisfying. It’s true that many firms have mission statements that incorporate  their  credos about  customer satisfaction. Some even  post these throughout all their locations as well as  on their web sites. But, as ...

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The Entrepreneurial Academic CEO

We fondly recall our time as students and a few professors that made a lasting impression on us. We are also proud alums and may even have our school decal on our cars. But, we do not often think of this wonderful resource right in our backyards and the Academic CEO’s who are creating a new educational model for lifelong learning ...

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CEO’s Role in New Product Development

Most customers don’t really know what they want next, but one thing is for sure – they have a list of problems that they are looking for a solution for. These problems represent opportunities for new product development for the savvy CEO and most of the time the solution is quite simple. How simple was the “Swiffer”? Who wants to mess around ...

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Converting CEO Vision into Action

Many CEOs that I have talked to have told me that one of their biggest problems is getting their team to understand and implement their vision for the future of their business. If you are experiencing this same problem you need a catalyst to help you clarify your vision for your team. The natural question is “who are these change agents”? They ...

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