| Sort by: Article Title | Contributor | Topic | Date |
|---|---|---|---|
The CEO’s LamentWhat to do when growth sputters? |
Bob Donnelly | Entrepreneurial CEO | August 18 2008 |
The CEO’s Marketing Dilemma: What’s Our Niche?Every CEO must carefully compare their firms’ unique resources with specific customer’s changing requirements and select those that the organization can satisfy better than their competitors. When this is done well and promoted effectively your brand will “own” a position in the mind of a certain set of customers. |
Bob Donnelly | Marketing & Sales | October 28 2011 |
The CEO’s New Strategic Imperative – EngagementWe have heard that old cliché that the lifeblood of every business is its employees so many times that it [...] |
Bob Donnelly | Entrepreneurial CEO | July 21 2009 |
The Entrepreneurial Academic CEOWe fondly recall our time as students and a few professors that made a lasting impression on us. We are [...] |
Bob Donnelly | Entrepreneurial CEO | February 19 2008 |
The Perfection of MarketingAfter carefully reading nearly 200 pages of this work by a professed brand guru I was left without one nugget [...] |
Bob Donnelly | December 22 2008 | |
The Techie and the EntrepreneurMutual admiration cements innovative partnership to capitalize on a niche market opportunity. |
Bob Donnelly | Entrepreneurial CEO | August 18 2009 |
Two CEOs, One StrategyInnovation is becoming the lens through which leaders are directing a laser-like focus on business transformation. It’s easy to see [...] |
Bob Donnelly | Strategy | December 12 2008 |
Wanted: Technology ExpertiseAs technology transforms business around the globe, the need for employees with technical expertise becomes ever more critical. Problem is, [...] |
Bob Donnelly | June 1 1995 | |
What can CEOs learn from Apple?The i suite of products demonstrates a classic “first mover” marketing lesson |
Bob Donnelly | Marketing & Sales , Small Business | May 28 2010 |
What CEOs Can Learn from Borders’ PredicamentThe cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution. |
Bob Donnelly | Branding , Strategy | March 25 2011 |