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Bob Donnelly
Bob Donnelly is CMO of Flo-Tite Valves & Controls, a U.S. based supplier of valves and components to the process control industry in North America. A coach, educator, and advisor to founders/CEOs of growing firms, he is a serial entrepreneur, having started, grown and sold several technology based businesses. Previously he held executive positions at IBM, Pfizer and Exxon.
| Sort by: Article Title | Contributor | Topic | Date |
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What’s the Value Proposition of the New HP Brand?When you think of HP what brand image immediately comes to mind? PC’s, laptops, printers – right? They are the world’s largest PC manufacturer. It’s what sets them apart from their competitors and is encapsulated in their value proposition. No wonder the stock went down 20 percent on the restructuring announcement. |
Bob Donnelly | Technology | August 30 2011 |
The CEO’s Marketing Dilemma: What’s Our Niche?Every CEO must carefully compare their firms’ unique resources with specific customer’s changing requirements and select those that the organization can satisfy better than their competitors. When this is done well and promoted effectively your brand will “own” a position in the mind of a certain set of customers. |
Bob Donnelly | Marketing & Sales | October 28 2011 |
It’s All About Removing Hassles: DemandWhen it comes to creating demand, it’s not the first mover that wins, it’s the first to create and capture the emotional space in the market, what the author refers to as the “magnetic”. |
Bob Donnelly | Operations | November 25 2011 |
5 Steps to Build a Bridge to the Life You WantThe secret to life’s success involves a plan – one that is reviewed and tweaked at regular intervals. |
Bob Donnelly | CEO Life | January 9 2012 |
Who Is Managing Your Marketing?We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing? |
Bob Donnelly | Marketing & Sales | February 13 2012 |
What’s New in Business Management?Every CEO should be developing a strategy to inculcate innovation in the fabric of their company so that they have a sustainable unique value proposition which gives them a competitive advantage by creating an emotional bond with their customers. |
Bob Donnelly | Leadership & Strategy | May 14 2012 |
Who is Minding the Store? Lessons for CEOs from the Mismanagement of HPJames Bandler has written a thorough expose’ on “How HP Lost Its Way” in the 2012 – Fortune 500 issue, which is another lesson in how not to manage for CEOs, and their Boards. |
Bob Donnelly | Leadership & Strategy | June 20 2012 |
The $44 Million One Day CEOWe have to do better on CEO compensation or it will be the undoing of business. |
Bob Donnelly | CEO Compensation , CEO Life | July 23 2012 |
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