| Sort by: Article Title | Contributor | Topic | Date |
|---|---|---|---|
Why Plan?You would think that anyone starting a business would have a well thought out and written business plan – wouldn’t [...] |
Bob Donnelly | Entrepreneurial CEO | January 23 2007 |
Who is Minding the Store? Lessons for CEOs from the Mismanagement of HPJames Bandler has written a thorough expose’ on “How HP Lost Its Way” in the 2012 – Fortune 500 issue, which is another lesson in how not to manage for CEOs, and their Boards. |
Bob Donnelly | Leadership & Strategy | June 20 2012 |
Who Is Managing Your Marketing?We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing? |
Bob Donnelly | Marketing & Sales | February 13 2012 |
What’s the Value Proposition of the New HP Brand?When you think of HP what brand image immediately comes to mind? PC’s, laptops, printers – right? They are the world’s largest PC manufacturer. It’s what sets them apart from their competitors and is encapsulated in their value proposition. No wonder the stock went down 20 percent on the restructuring announcement. |
Bob Donnelly | Technology | August 30 2011 |
What’s New in Business Management?Every CEO should be developing a strategy to inculcate innovation in the fabric of their company so that they have a sustainable unique value proposition which gives them a competitive advantage by creating an emotional bond with their customers. |
Bob Donnelly | Leadership & Strategy | May 14 2012 |
What To Do WhenYou’re Not #1 Or #2Though GE wrote it in stone, you can still succeed by breaking the commandment. |
Bob Donnelly | October 1 1990 | |
What CEOs Can Learn From the MailmanNo matter what market your company is in, once your value proposition ages, customers will move on to the next faster, better, or cheaper solution for their changing requirements. Look at the USPS and then examples of how mail is handled in other countries and you’ll see the importance of reinventing your company to keep up with the times. |
Bob Donnelly | Innovation , Leadership & Strategy | August 16 2011 |
What CEOs Can Learn From Political MarketingFor years I have marveled at our political process and the marketing aspects of it.Every four years we go through [...] |
Bob Donnelly | Entrepreneurial CEO | September 9 2008 |
What CEOs Can Learn from Borders’ PredicamentThe cycle repeats itself — again! Bob Donnelly outlines the mistakes that destroyed Borders and offers an interesting solution. |
Bob Donnelly | Branding , Strategy | March 25 2011 |
What can CEOs learn from Apple?The i suite of products demonstrates a classic “first mover” marketing lesson |
Bob Donnelly | Marketing & Sales , Small Business | May 28 2010 |