Home » Author Archives: C. J. Prince

Author Archives: C. J. Prince

Game-Changing R&D

In 1999, while dot-com CEOs were popping champagne corks, Whirlpool, the 96-year-old appliance maker, was arriving at a depressing crossroads. Across the appliance industry, product prices had been falling year over year thanks to greater commoditization and a crowd of new Web players selling faster and cheaper. With no way to differentiate its products in “a sea of white,” as ...

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