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Author Archives: ChiefExecutiveNet

Chief Executive magazine provides global economy coverage, business and technology news, information on upcoming events, and executive life.

TripAdvisor CEO on Building the Perfect Trip

Skift discussed the future of travel booking with TripAdvisor co-founder and CEO Stephen Kaufer, and along the way Kaufer touched on the company’s recent acquisitions, direct-booking initiatives and mobile, the company’s TV advertising campaign, and vacation rentals, among other topics.

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Chipotle CEO Details Why His Company Is Better Than Other ‘Irrelevant’ Fast Food Chains

Most mega fast food chains are being pulled in two directions these days — trying to satisfy those consumers who want quality ingredients and healthier options, while also pushing bottom-dollar value menu items to diners whose primary goal is to eat something fast and cheap. It would seem like one of these would have to win out in the long run, and according to the co-CEO of Chipotle, the cheap and easy route will soon be a thing of the past.

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