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Author Archives: Chief Executive

Chief Executive magazine provides global economy coverage, business and technology news, information on upcoming events, and executive life.

How Naiveté Can Become a Critical Business Asset

Winning in business is an expert’s game. The path to success, conventional wisdom would have it, is to study the market and your competition, hire consultants, apply best practices. One surprise of the unconventionals—a podcast series that features businesses that succeed through disruptive strategies—is just how often people make the opposite point: they wouldn’t have succeeded if it wasn’t for their naiveté.

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Don’t Ditch Your Business Cards

It's amazing when you think of it. The march of technology over the past two decades has decimated the music and publishing industries and created an environment in which nearly all of our correspondence is digital. Yet miraculously, the simple 3.5" x 2" rectangular paper business card continues to flourish.

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