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Author Archives: Chief Executive

Chief Executive magazine (published since 1977) is the definitive source that CEOs turn to for insight and ideas that help increase their effectiveness and grow their business. Chief Executive Group also produces e-newsletters and online content at chiefexecutive.net and manages Chief Executive Network and other executive peer groups, as well as conferences and roundtables that enable top corporate officers to discuss key subjects and share their experiences within a community of peers. Chief Executive facilitates the annual “CEO of the Year,” a prestigious honor bestowed upon an outstanding corporate leader, nominated and selected by a group of peers, and is known throughout the U.S. and elsewhere for its annual ranking of Best & Worst States for Business. Visit www.chiefexecutive.net for more information.

Why One Major Brand Took a Huge Risk to Meet the Needs of Millennials

Nestlé USA conducted research on brands like BUTTERFINGER®, which indicates that U.S. consumers prefer candy brands they know and love to be free from artificial flavors and colors. Further, findings from Nielsen's 2014 Global Health & Wellness Survey show more than 60% of Americans say no artificial colors or flavors is important to their food purchase decisions.

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Handling Layoffs Appropriately

Layoffs are never easy, but sometimes they are necessary. A Google search of the term generated more than 2 million stories this morning alone. The latest layoff announcement comes from Yahoo, where CEO Marissa Mayer fired several employees yesterday.

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