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Author Archives: Chief Executive

Chief Executive magazine (published since 1977) is the definitive source that CEOs turn to for insight and ideas that help increase their effectiveness and grow their business. Chief Executive Group also produces e-newsletters and online content at chiefexecutive.net and manages Chief Executive Network and other executive peer groups, as well as conferences and roundtables that enable top corporate officers to discuss key subjects and share their experiences within a community of peers. Chief Executive facilitates the annual “CEO of the Year,” a prestigious honor bestowed upon an outstanding corporate leader, nominated and selected by a group of peers, and is known throughout the U.S. and elsewhere for its annual ranking of Best & Worst States for Business. Visit www.chiefexecutive.net for more information.

Tips for Building Exceptional Business-to-Business Relationships

During an interview for a Gallup business-to-business (B2B) study, the CEO of a large consumer goods company told me an interesting story. Years ago, when he was in the company's sales department, he was part of a team that met with the founder and leader of a major retailer. The retail leader commented that their respective companies had a great relationship, but it was shaped too much like a bow tie.

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