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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

More Companies Are Incorporating Social Responsibility Into Their Marketing Strategies

Companies have long been convinced of the ROI that can be generated by performing good will. From enhanced brand reputations and more-productive employees, case studies have shown increases to companies’ bottom lines that can be directly attributed to corporate social responsibility activities. In the first quarter of 2015, businesses' commitment to this strategy was evident.

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8 Characteristics of a CEO With a Great Reputation

What the public thinks of a company’s CEO drives much of what they think of the company itself and has a lot to do with determining the company’s market value. So for the sake of the enterprise they oversee, company chiefs should spend more time cultivating their own, personal “reputation premium.”

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Tax Cuts Are Becoming Governors’ Favorite Economic Weapon

More governors than ever understand and embrace the idea that cutting and reforming taxes is the best way to improve the business climate, promote job creation, and ensure economic growth. So while politicians in Washington may not have gotten that message, about 20 Republican governors are moving forward with pro-growth tax-relief initiatives in 2015. That is on top of the 14 states whose 2014 tax cuts will take effect this year.

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6 Tactics for Fending Off Activist Shareholder Attacks

Attacks on CEOs of large public companies continue to make the news daily. There are lots of ways for CEOs to try to ward off such threats—and most of them have to do with just running a company the right way, with a clear strategy, optimizing opportunities, minding the bottom line, and being able to think like both shareholders and corporate raiders. But what if the wolf is already at the door, and is winning your loyal constituents over to their side? What can and should CEOs do once an activist shareholder has selected him, her, the board or the company as his prey?

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U.S. CEOs Should Review Their China Strategy Amid Governmental, Economic Woes

For decades, the relationship between American companies and China was relatively uncomplicated: The world’s most populous country served as the best base for low-cost manufacturing of goods for the U.S. market and as a rising market for American products ranging from commodities to smartphones and other consumer goods. But this relationship has been changing rapidly, and growing more complex by the day.

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8 Leadership Tactics From a CEO Who Orchestrated a Successful Turnaround

A CEO who’s an expert in communicating goals and ideals with the people in his company can go a long way in advancing progress or in turning things around. For Kim Yost, chief of a major mid-market retailer in the Midwest called Art Van Furniture, one key to such success has been his use of symbols, icons, slogans, self-published books and even an internal video network to motivate the troops.

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