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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

Post-GE, How Dodd-Frank Will Affect the FinServ Market in 2015

GE CEO Jeffrey Immelt has some very specific reasons for launching a vast restructuring of the American industrial giant that will have the firm sell off GE Capital and exiting the financial services industry. But many of the forces that prompted Immelt’s major strategic move also afflict other financial-services companies, and these pressures aren’t going away.

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Paying Customers for Personal Data: How Far Should CEOs Go?

Capturing actionable data about customers and prospects can help companies achieve the holy grail of marketing—sending the right message to the right customer at the right time. But one company—John Hancock Insurance—has stretched the bar a little farther in achievement of that goal, and its new initiative will catch the attention of CEOs in many industries.

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