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outlook-berner

CEO Interview: Mary G. Berner of Readers Digest Association

Navigating the Digital Age Mary G. BernerPresident and CEO, Readers Digest Association My single biggest concern also is our single [...]

Dale Buss November 1 2010
outlook-mccallister

CEO Interview: Michael McCallister of Humana

Confounded by Health-Care Reform Michael McCallisterChairman and CEO, Humana We’ve been fortunate as a company to have doubled in size [...]

Dale Buss November 1 2010
outlook-grossman

CEO Interview: Mindy Grossman of HSN

Will the Consumer Come Through? Mindy GrossmanCEO, HSN Clearly, our business is driven by the consumer. So our industry’s biggest [...]

Dale Buss November 1 2010
outlook-davis_0

CEO Interview: Scott Davis of United Parcel Service

Free Trade, Freer Growth Scott DavisChairman and CEO, United Parcel Service For us, the biggest issue is the same as [...]

Dale Buss November 1 2010
outlook-roell

CEO Interview: Stephen A. Roell of Johnson Controlls

Capitalizing on the Times Stephen A. RoellChairman, President and CEO, Johnson Controls The biggest issue we face is uncertainty surrounding [...]

Dale Buss November 1 2010
outlook-rodgers

CEO Interview: T.J. Rodgers of Cypress Semiconductor

Hunker Down T.J. RodgersFounder, President and CEO, Cypress Semiconductor I wonder whether this has just been a recession—or the beginning [...]

Dale Buss November 1 2010

CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

Dale Buss Internet , Technology September 12 2011

CEOs on Journal’s Most-Stressed List Aren’t All the Same

Dissatisfied activist investors helped put several heavyweight CEO pelts on the wall last year, including Procter & Gamble’s Bob McDonald, JCPenney’s Ron Johnson and Groupon’s Andrew Mason. So, despite record-high overall stock-market values lately, these hedge-fund maestros and other influential investors are sure to join with restive board members to put pressure on other CEOs in 2014.

Dale Buss CEO Briefing Newsletter , Leadership & Strategy January 20 2014

Champion of Breakfast Foods

Steve Sanger still gets choked up sometimes when he tells the tale of a nine-month-old baby who refused to eat [...]

Dale Buss July 1 2001

Chevron CEO Shows Rewards of Standing up to Green Bullies

CEOs often opt to settle suits brought by environmentalists and other third parties against companies all around the world. Chevron CEO John Watson just demonstrated the potential rewards of sticking things out and fighting for ultimate justice rather than kowtowing to the rabid complaints of extreme progressives wanting to stick it to “big oil.”

Dale Buss CEO Briefing Newsletter , Governance/Compliance , Leadership & Strategy April 6 2014

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