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Author Archives: Dale Buss

Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

Smaller Brands Are Capturing the Super Bowl Spotlight This Year

The Super Bowl is the biggest and most expensive marketing stage in America, and by many measures, in the world. And while some big-brand regulars are backing away from the Big Game this year and its $4.5-million fee for 30 seconds of advertising during the game telecast on NBC, many other CEOs are eager to see their companies take those slots—even small companies that might seem to have no business placing such a huge bet on a half-minute of air time no matter what the venue.

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Should You Be Jumping on the ‘Higher Wage’ Bandwagon?

For CEOs who continue to look for signs that the U.S. economy is really in lift-off mode, new developments in wages are nudging them closer to becoming believers. There are more signs, both statistical and anecdotal, that American wages are on the rise, and some CEOs are actually leading that charge. Should you be part of that trend?

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6 CEO Takeaways From the Consumer Electronics Show

Now that technology and digital media are pervasive, the Consumer Electronics Show in Las Vegas—which was once targeted at geeks and techies—has now become a pivotal place for companies of all shapes and sizes to find partners, expand their capabilities and get answers to their tech-related questions. Here are six takeaways from CES that every CEO should know.

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