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Author Archives: dale buss

dale buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

Examining the CEO to Politician Path

The business performance of CEO Mitt Romney has become a central issue in the presidential campaign, as the Republican candidate tries to leverage his achievements as head of Bain Capital and the Winter Olympics into a narrative of leadership success that would make him just the right president for these difficult economic times.

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Social Voices

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Every CEO has a different style of communication -- some prefer to put themselves out there in the blogosphere while others prefer to leave that to the social media experts. Here's how eight CEOs feel about - and address - social media.

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CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

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Is Your Company Vulnerable to Cyber-Sabotage?

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As more business transactions are transferred to the web, chief executives are faced with the decision of whether or not to stay with traditional models or to move with the marketplace. Though security threats are a main concern, and CEOs should learn how to combat cyber sabotage, some new technologies are far safer than you think.

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