Home » Author Archives: david wanetick

Author Archives: david wanetick

Polls Shape Public Opinion, Not Reflect It

If I were a cynic, I might say that marketing is when you lie to your customers and market research is when you lie to yourself. Fortunately, most people don’t believe everything they read. Neither should they believe the accuracy of the incessant polling that is inundating the airwaves during this election season. The fact that polls covering the same ...

Read More »