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Author Archives: Ed Sullivan

Ed Sullivan is a Hermosa Beach, CA-based writer. He has researched and written about healthcare, finance, real estate and high technologies for over 25 years.

Is Your Company Missing the Boat on Pricing Opportunities?

A recent survey shows that most companies are timid when it comes to price increases. But, by shifting policy to optimized pricing, companies can shift the battle to where their strengths lie -- in their ability to deliver unique benefits. All indications are that price optimization is invaluable, and helps prevent a brand from becoming a commodity.

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