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Author Archives: fran hawthorne

How to Get the Most Out of Your COO

When David R. Lumley, one of two co-chief operating officers at Spectrum Brands, was promoted to CEO in 2010, the maker of Cutter Insect Repellent, Rayovac batteries and other consumer products eliminated the COO position. Now, the Madison, Wisconsin-based company is considering reviving the job.

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How to Get the Most Out of Your CMO

At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.

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How To Make the Most of Your Chief HR Officer

The CHRO’s role has become not only strategic but also intensely personal, as CEOs increasingly turn to these executives for advice on everything from corporate culture to conflict in the C-suite and career coaching. The growth of social media has also enhanced the human resources director’s responsibility as an intermediary with the work force. Some CEOs, in fact, see no reason to limit their HR guru to HR.

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How to Make the Most of Your CIO

Information technology touches every facet of your company—which means your CIO is a key member of your strategic team.

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The Reasons—and Risks—Behind Corporate Social Responsibility

Editor’s note: To analyze the value of so-called corporate social responsibility, Ethical Chic –from which the following is excerpted--takes an in-depth look at six companies known for CSR qualities—deservedly or not: American Apparel, Apple, Starbucks, Timberland, Tom’s of Maine, and Trader Joe’s.

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Essentials

CEOs need an understanding of digital marketing to maximize its potential.

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How to Get the Most out of Your Executive Assistant

As innovative CEOs have discovered, executive assistants can do much more to help them perform effectively, beyond simply digitizing what used to be paper tasks. Modern EAs are conducting corporate research, providing advice on community outreach and even subbing for their bosses at meetings. Here are some tips on how to effectively utilize your EA.

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Should the Chief Sustainability Officer be Sustained?

Many business experts say that with increasing natural resource costs, regulation and public scrutiny, companies today need to go beyond traditional efficiency, and that requires a highranking manager with a specific mandate—a chief sustainability officer.

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