fran hawthorne | ChiefExecutive.net | Chief Executive Magazine

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How to Make the Most of Your SVP of Sales Gone is the quintessential backslapping salesman, but who should take his place?	Fran Hawthorne	CEO Briefing Newsletter , Talent Management	May 15 2013
How To Make the Most of Your Chief HR Officer The CHRO’s role has become not only strategic but also intensely personal, as CEOs increasingly turn to these executives for advice on everything from corporate culture to conflict in the C-suite and career coaching. The growth of social media has also enhanced the human resources director’s responsibility as an intermediary with the work force. Some CEOs, in fact, see no reason to limit their HR guru to HR.	Fran Hawthorne	CEO Briefing Newsletter , Leadership & Strategy	March 1 2013
How to Make the Most of Your CIO Information technology touches every facet of your company—which means your CIO is a key member of your strategic team.	Fran Hawthorne	CEO Briefing Newsletter , Leadership & Strategy	January 24 2013
The Reasons—and Risks—Behind Corporate Social Responsibility Editor’s note: To analyze the value of so-called corporate social responsibility, Ethical Chic –from which the following is excerpted–takes an in-depth look at six companies known for CSR qualities—deservedly or not: American Apparel, Apple, Starbucks, Timberland, Tom’s of Maine, and Trader Joe’s.	Fran Hawthorne	CEO Briefing Newsletter , Governance/Compliance , Leadership & Strategy	January 14 2013
Essentials CEOs need an understanding of digital marketing to maximize its potential.	Fran Hawthorne		September 10 2012
How to Work With Your Digital-Media Marketing Officer CEOs need an understanding of digital marketing to maximize its potential.	Fran Hawthorne	Leadership & Strategy	September 10 2012
How to Get the Most out of Your Executive Assistant As innovative CEOs have discovered, executive assistants can do much more to help them perform effectively, beyond simply digitizing what used to be paper tasks. Modern EAs are conducting corporate research, providing advice on community outreach and even subbing for their bosses at meetings. Here are some tips on how to effectively utilize your EA.	Fran Hawthorne	Talent Management	May 10 2012
Should the Chief Sustainability Officer be Sustained? Many business experts say that with increasing natural resource costs, regulation and public scrutiny, companies today need to go beyond traditional efficiency, and that requires a highranking manager with a specific mandate—a chief sustainability officer.	Fran Hawthorne	Leadership & Strategy	March 16 2012
Fixing HR Optimizing your C-suite executives is important, and here are some ways to get the most from your chief of human resources. The first suggestion? Make your chief of HR involved in strategic planning from the beginning.	Fran Hawthorne	Talent Management	December 5 2011
HR: The New Everything Rethinking the HR Function at Small and Mid-Size Businesses Small companies may not even have a separate human resources department. [...]	Fran Hawthorne	Talent Management	December 5 2011

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