fran hawthorne | ChiefExecutive.net | Chief Executive Magazine

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Wyeth’s Comeback Kid Robert Essner guides the pharma giant back from the fen-phen brink.	Fran Hawthorne		October 1 2005
Transform Your Techie The role of the chief information officer is evolving. No longer, says Fran Hawthorne, is the CIO the ‘nerd-in-chief.’ Possible responsibilities have grown across multiple areas of business, from customer service to marketing. Is your CIO changing with the times?	Fran Hawthorne	Talent Management , Technology	May 19 2011
The Reasons—and Risks—Behind Corporate Social Responsibility Editor’s note: To analyze the value of so-called corporate social responsibility, Ethical Chic –from which the following is excerpted–takes an in-depth look at six companies known for CSR qualities—deservedly or not: American Apparel, Apple, Starbucks, Timberland, Tom’s of Maine, and Trader Joe’s.	Fran Hawthorne	CEO Briefing Newsletter , Governance/Compliance , Leadership & Strategy	January 14 2013
Should the Chief Sustainability Officer be Sustained? Many business experts say that with increasing natural resource costs, regulation and public scrutiny, companies today need to go beyond traditional efficiency, and that requires a highranking manager with a specific mandate—a chief sustainability officer.	Fran Hawthorne	Leadership & Strategy	March 16 2012
Revving Up the Pipeline Swiss-based Roche Holding is betting heavily that George Abercrombie can revive its American drug subsidiary. The patient is showing some signs of life.	Fran Hawthorne		October 1 2003
Merck At Risk The company that flourished under Roy Vagelos has struggled under Ray Gilmartin. Can the one-time No. 1 get back on top?	Fran Hawthorne		June 1 2003
HR: The New Everything Rethinking the HR Function at Small and Mid-Size Businesses Small companies may not even have a separate human resources department. [...]	Fran Hawthorne	Talent Management	December 5 2011
How to Work With Your Digital-Media Marketing Officer CEOs need an understanding of digital marketing to maximize its potential.	Fran Hawthorne	Leadership & Strategy	September 10 2012
How To Use Your “New” CFO The CFO’s role is being redefined in a way that is beyond helpful to CEOs. CFOs now stepping in when the CEO can’t and talking to investors, preparing strategy reviews, negotiating mergers and working directly with division managers to cut costs. When times get tough, finance chiefs step up.	Fran Hawthorne	Corporate Finance , Talent Management , Talent Management	January 17 2011
How to Make the Most of Your SVP of Sales Gone is the quintessential backslapping salesman, but who should take his place?	Fran Hawthorne	CEO Briefing Newsletter , Talent Management	May 15 2013

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