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	<title>ChiefExecutive.net &#124; Chief Executive Magazine &#187; Howard Stevens and Geoffrey James</title>
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		<title>Raising Sales Force Effectiveness</title>
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		<pubDate>Thu, 22 Sep 2011 18:34:42 +0000</pubDate>
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		<description><![CDATA[Scientific research into what actually works—and what doesn’t—inside today’s most effective selling environments reveals that the conventional wisdom about selling is not just incorrect, but a recipe for failure. Here are the four most important things that CEOs need to know about successful selling in today’s unconventional business world.]]></description>
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		<title>Building Sales Effectiveness Exclusive Online Content</title>
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		<pubDate>Thu, 22 Sep 2011 18:34:15 +0000</pubDate>
		<dc:creator>Howard Stevens and Geoffrey James</dc:creator>
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		<description><![CDATA[The Chally Group Worldwide has conducted the World Class Sales research project since 1992. Each World Class Sales research cycle has involved two phases.]]></description>
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		<title>More Tips on Raising Sales Force Effectiveness</title>
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		<pubDate>Thu, 22 Sep 2011 18:30:01 +0000</pubDate>
		<dc:creator>Howard Stevens and Geoffrey James</dc:creator>
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		<description><![CDATA[Sales Effectiveness is Critical to Loyalty Perceived product or service quality counts for only 22 percent of customer loyalty success, [...]]]></description>
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