JP Donlon

JP Donlon is the Editor-in-Chief of Chief Executive magazine.

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Zen and the Art of “Motorcycle” Marketing

Desperate to pierce the clutter of multiple messages, companies are taking a page from the sports marketers playbook-advancing their messages in the form of sponsorship of the arts. museums, and all manner of social and community causes. Does cause-related or “intellectual” marketing work? Since hard measures are nonexistent, much depends on. one’s expectations. CE gathered CEOs in both the profit and nonprofit world to compare notes.

JP Donlon October 1 1998

The Fourth Comes Forth

To paraphrase Craig Barrett’s predecessor, it’s wise to stay paranoid.

JP Donlon October 1 1998

Marathon Man

CEO Bill Steere says there is more to Pfizer than its little blue pill, which has already outstripped Prozac as the fastest selling drug in history. A strong focus on applied research and a formidable sales force has vaulted the company to within breathing distance of Merck. The question is, can Steere go the distance?

JP Donlon September 1 1998


You have spoken. Chief Executive readers have nominated and a selection committee of peers have confirmed AlliedSignal’s Lawrence A. Bossidy [...]

JP Donlon CEO of the Year July 10 1998

What’s Your Reputation Worth?

Probably more than you suppose. With so much at risk, he care and feeding of corporate reputation, as distinct from brand image, is becoming a high priority for CEOs. In the following roundtable discussion CEOs examine how best to build and maintain reputational “equity:’

JP Donlon July 1 1998

Demanding Customers Make Good Innovators

Speed and relentless customer demands force CEOs to operate beyond their ‘comfort zone’ when it comes to pushing for new products and services. Surprisingly, a 29-year career AT&T veteran is very comfortable with that.

JP Donlon June 1 1998

The Innovation Mandate

Having a customer-focused process in place is important, but don’t overlook serendipity. If chance favors the prepared mind, unanticipated connections favor organizations ready to exploit them.

JP Donlon June 1 1998

Primer Inter Pares

Earlier this year we asked readers to identify a fellow CEO worthy to be named this year’s Chief Executive of [...]

JP Donlon June 1 1998

The Great Innovation Debate

Improving quality and slashing costs will not be sufficient for U.S. firms to hold their own in the global economy. Nor can the country’s position as an innovation leader be taken for granted. CE gathered business leaders and competitiveness scholar Michael Porter to examine steps CEOs need to take.

JP Donlon May 1 1998

The P&G of Prisons

CCA, which ranks seventh in this year’s CE 100 growth index, has consistently ranked in the top 10 over the last three years. Corrections is hardly a glamorous industry and certainly not fashionably high-tech, so how does its CEO, doctor grants, get crime to pay so well-like 70 percent EPS growth since 1992?

JP Donlon May 1 1998

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