Jennifer Pellet

As editor-at-large at Chief Executive magazine, Jennifer Pellet writes feature stories and CEO roundtable coverage and also edits various sections of the publication.

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The Highs and Lows of Being a CEO

Of all the challenges a CEO faces today, simply showing up to accept the job would hardly rank near the [...]

Jennifer Pellet August 1 2001


In 1984, a 17-year-old freshman dropped out of college to build a startup biz – and turned PC retail upside down. Seventeen years later he’s still surprising us.

Jennifer Pellet CEO of the Year July 1 2001

Gary, Gary, Quite Contrary

Can Gary Wendt, Conseco’s one-year-old CEO, GE-ify the troubled insurance firm?

Jennifer Pellet June 1 2001

When E-brands FAIL: Building Hew Brand Value with Old Brand Tricks

Jennifer Pellet May 1 2001

Socially Aware???

ROUNDTABLE II: The Buck Stops Where?

Jennifer Pellet April 1 2001

How 1988′s rich-on-paper CEOs fared AFTER DOT-COM VALUATIONS PLUMMETED

EVEN AS HUNGER for dot-com gold sent hordes of CEOs and top level execs rushing from traditional firms to join [...]

Jennifer Pellet January 1 2001

Building Media Empires-One Niche at a Time.

In a market where small equals vulnerable, three niche media CEOs feel the urge to merge.

Jennifer Pellet January 1 2001

Are Companies Getting the Share Price They Deserve?

Sometimes “bad” share prices happen to good companies. The question is why?

Jennifer Pellet September 1 2000

Ding-Dong Avon Stalling?

Ringing doorbells across the nation with her sample case in tow, the intrepid Avon Lady was once the Queen of Suburbia-and an American icon. Today the $5.2 billion company she represents is struggling to reinvent itself in a beauty market teeming with splashy e-commerce sites and nouveau retail boutiques. Andrea Jung, Avon’s third CEO in as many years, intends to rejuvenate the domestically challenged global enterprise with a brand makeover.

Jennifer Pellet June 1 2000

Time to Pay the Piper

Lured by the prospect of Internet gold, your best and brightest are pouring out the door. But maybe there’s something you can do about it.

Jennifer Pellet January 1 2000

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