Home » Author Archives: Jennifer Pellet (page 4)

Author Archives: Jennifer Pellet

As editor-at-large at Chief Executive magazine, Jennifer Pellet writes feature stories and CEO roundtable coverage and also edits various sections of the publication.

Marketing Memories: How to Sell High School Memorabilia to an Instagram and Twitter Generation

Remember that glossy hardcover tome that documented school politics, embarrassing hairstyles and ridiculous fads? Whether it’s prominently displayed on a bookshelf or gathering dust in your parents’ attic, you probably have one somewhere. Chances are, you also sprang for a high school class ring—after all, nearly everyone did. That’s not the case anymore though. At a time when teenagers are self-documenting their lives on a daily basis, the concept of investing in a ...

Read More »