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Author Archives: Joe Queenan

Joe Queenan is a regular contributor on business issues, corporate culture, and financial follies to Barron's and The Wall Street Journal.

Some Say, “Wi-Fi?” I Say, “Why Not?” What’s Wrong With Human Hot Spots?

wi-fi

A huge, unpleasant controversy erupted recently when an international marketing agency, whose higher-ups seemed to have a few screws loose, hired a bunch of homeless people in Austin, Texas to walk around and serve as human, Wi-Fi transmitters. The zany idea, devised by BBH Labs, the innovation unit of the marketing agency BBH (Bartle Bogle Hegarty), was introduced at the South by Southwest arts and technology festival in Austin earlier this month.

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