Joel Basgall

With a passion for translating ideas into actionable strategies, CEO Joel Basgall and his firm Geneca ( help clients understand and tap the potential of technology to turn ideas and capabilities into market-moving products.

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Why the Only Successful Companies in the Future Will Be Software Companies

Your products and services—what you do—are the foundation of your business. Without your products and services, you have no business. But everything else—how you attract and touch customers, how you partner with suppliers, how your employees interact both internally and externally—everything else is software.

Joel Basgall Strategy , Technology June 9 2014

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