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	<title>ChiefExecutive.net &#124; Chief Executive Magazine &#187; John Hagel and John Seely Brown</title>
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		<title>Tying Social Software to Business Metrics that Matter</title>
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		<pubDate>Fri, 10 Jun 2011 14:00:11 +0000</pubDate>
		<dc:creator>John Hagel and John Seely Brown</dc:creator>
				<category><![CDATA[Business Software]]></category>
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		<description><![CDATA[Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication.  Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.]]></description>
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