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The Five Guiding Principles of Transforming Company Culture

A global PwC Pulse Survey recently revealed that 97 percent of CEOs see innovation as a top priority for their business. The data also shows a stark contrast in how these chief executives view their role as it relates to innovation from just three years ago when only 12 percent of CEOs said they were leading the charge on related strategies. Recognizing that the CEO is the backbone of innovation, a Sunnyvale, CA tech CEO outlines his approach reinforcing values and commitment.

John Kispert CEO Briefing Newsletter , Leadership & Strategy October 27 2013

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