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Author Archives: john kador

CEO Online Exclusive: Effective Blogging

As a supplement to The View from Social Media: Should CEOs Have Personal Blogs?, here are some additional articles on effective blogging for CEOs: Chief Executive’s Top Ten CEO Blogs The Risks of CEO Blogging Do’s and Don’ts for CEO bloggers Checklist: Is Blogging Right For You?

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Checklist: Is Blogging Right for You?

If you can answer “Yes” to four or more of the following questions, chances are you will enjoy and succeed at blogging. Do you enjoy writing and have a knack for it? If it’s a burden to write a staff announcement, blogging is probably not for you. Y/N _____ Are you a thought leader? Do you write articles, publish op-ed ...

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Do’s and Don’ts for CEO Bloggers

Do Authentically share insight and information. Encourage and support feedback. Take responsibility for developing readership. Invest the time in thoughtfully reflecting on blog topics. Post at least once a week. Don’t Outsource the writing task. Your own voice is critical. Be self-serving. Avoid corporate-speak. Be too formal. Abuse the trust of customers, employees or readers. Be boring.

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The Risks of CEO Blogging

The risks of CEO blogging are low but ever-present. Here are some of the potential downsides: Compliance. There is always the risk of saying something inadvertent that will create problems. Competition. It’s easy to predict who will be the most loyal readers of a CEO’s blog: the competition. They will pick the blog apart for clues on new products, company ...

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Chief Executive’s Top Ten CEO Blogs

A small but growing number of CEOs have decided it's a good investment of time to share their thoughts about the trends and issues they face, questions that bewilder them, and sometimes even their personal lives. Here is a list of the top 10 CEO blogs you might want to follow.

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CMOs: Good to Great

What attributes make a great, rather than merely good, CMO? Egon Zehnder International, a global leader in the recruitment and appraisal of senior management executives, has conducted over 25,000 assessments of senior marketers to answer that question. It turns out that there are two key attributes have the highest impact on outstanding CMO performance: orientation towards results and change leadership. ...

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Where Do CMOs Come From?

What’s the career path for the typical CMO? If you think being a wizard at brand management, developing memorable ad campaigns or making a splash with social media is the predictable path, think again. According to a study conducted by executive search consultant and career expert Kathryn Ullrich, only 34 percent of CMOs and VPs of marketing arrive at the ...

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Do’s and Don’ts from a Disgruntled CMO

We received a call from a very frustrated executive currently working as CMO of a large company in the Midwest. His main frustration is with a founder CEO who, having been responsible for marketing early in his career, insists on micromanaging marketing. This CMO has been on the job less than two years and is already ready to jump ship. ...

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