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Instead of cost management, it’s time for CEOs to practice cost leadership. Cost leadership is reflected in a culture that, independent of macroeconomic circumstances, pursues a low cost, high-quality, customer-centric approach to managing the business. By doing this, you can turn cost consciousness into a strategic position and sustain your business.
|Jonathan Schiff and Allen Schiff||Global Business , Leadership & Strategy , Operations , Strategy||June 17 2011|