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Author Archives: keith ferrazzi

Davos or Denial

Should a CEO bother with the World Economic Forum's annual meeting in Davos, Switzerland-where the hype is thick, the air is thin and the opportunities for relationship building tend to trump the content? Yes, but first prepare.

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Marketing by the Numbers

As a former chief marketing officer, I remember when the CMO job was thought to be a lot simpler. Essentially, the chief marketer was expected to create an ad, get it to the consumer through one of the few available media and then sit back and wait for the impact on sales. CEO direction to the CMO could be summed ...

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