Home » Author Archives: Lynn Russo Whylly

Author Archives: Lynn Russo Whylly

Lynn Russo Whylly

6 Steps for Successfully Negotiating With an Activist Investor

Before launching an all-out offensive against an activist investor, both sides should consider a middle path. No one has a monopoly on wisdom, and often an activist will have a worthwhile suggestion. Moreover, being willing to listen to properly presented ideas from a significant shareholder is part of a CEO’s and a board’s fiduciary responsibility.

Read More »

JetBlue CEO Marty St. George Talks About the Challenges of Cutting Costs

In a recent issue of The Wall Street Journal, Marty St. George talks about the hard decisions he’s had to make to get JetBlue profitable. Cutting legroom, charging for bags. Analyst reports in the media of these events have hurt the brand’s street cred with customers, but he’s not worried, he tells the Journal. “I think that will be a non-issue once people see ...

Read More »