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Author Archives: Lynn Russo Whylly

Lynn Russo Whylly

4 New Rules for Global Business Success

In his new e-book, Re-Think: A Path to the Future, former IBM CEO Sam Palmisano predicts that traditional multinational firms will cease to exist and will eventually be replaced by globally integrated enterprises. These GIEs will locate departments not only in different states but even in different countries, wherever the most appropriate talent resides.

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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

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Navigating the New Normal

Listening to John Veihmeyer brings to mind the old saying, “May you live in interesting times.” His message: today, companies across every sector face an inordinate number of global challenges, many of which will demand radical transformation. After 36 years at the global audit, tax and advisory services firm KPMG, Veihmeyer would certainly have the perspective to know.

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