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	<title>ChiefExecutive.net &#124; Chief Executive Magazine &#187; Matt Calkins</title>
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		<title>Don’t Bring Social into Work – Bring Work into Social</title>
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		<pubDate>Mon, 17 Dec 2012 16:17:02 +0000</pubDate>
		<dc:creator>Matt Calkins</dc:creator>
				<category><![CDATA[Technology]]></category>

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		<description><![CDATA[The full potential of social business will be reached when there is no context switch. According to McKinsey Global Institute data, the result of businesses integrating social and mobile technologies directly into core processes  will be $1.3 trillion in new annual value.]]></description>
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