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Author Archives: McKinsley

Use Data to Unlock Growth Ahead of Your Rivals

Most sales organizations devote attention to meeting short-term sales targets. The best aggressively but systematically apply “big data” thinking to help them spot trends 10 quarters out; to dissect homogenous markets to find the micromarkets of growth that lie within; and to uncover insights about customers and their behavior. Using data in this way takes the guesswork out of selling. ...

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