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Michael Rosenbaum
Business consultant Michael Rosenbaum is the author of the new book "Six Tires, No Plan" (Greenleaf Book Group), the biography of Discount Tire founder Bruce Halle.
| Sort by: Article Title | Contributor | Topic | Date |
|---|---|---|---|
The Synergy Mirage: A Case StudyBrand extensions and product expansions don’t always make sense. A razor-like focus on what one does exceptionally well can make all the difference. |
Michael Rosenbaum | Branding , Marketing & Sales | February 17 2012 |
