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Author Archives: philippe kahn

A Short Guide to Euromarketing

When our Denmark subsidiary asked us to review their newest advertisement, we were happy to do so. Upon seeing the ad, however, many of our top marketing executives were aghast! The gentleman in the ad was smoking-in order, our Denmark colleague explained, to imply a relaxed atmosphere. Of course, smoking is regarded so negatively in the U.S., it would never ...

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