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Author Archives: Russ Banham

Russ Banham
Russ Banham (russ@russbanham.com) is a contributing writer to Chief Executive

Post-Election, Prepare for More Minimum Wage Hikes

Five states—Arizona, Colorado, Maine, Washington and South Dakota—voted on minimum wage referendums during the national election, with voters in all cases either supporting a wage increase or rejecting a decrease.

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Xactly: Data-Driven B2B Marketing

Scott Broomfield, former CMO at Xactly, a provider of sales automation tools, wanted to augment sales revenue and lower marketing spend. “We had tens of thousands of people in our database and wanted to be able to predict where they were in the buying cycle,” says Bloomfield. “By deducing this, we could focus our sales energy and marketing campaigns on a tighter population of people.”

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Is Amazon Overreaching?

When does a company spread itself too thin? In evolving from selling books into an array of capabilities and services, the world’s largest retailer may be doing just that.

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