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Author Archives: sharon daniels

How to Avoid the Seven Sins of Customer Experience

Customer experience can ultimately be an organization’s primary competitive advantage, if it is managed correctly. Exceptional customer service produces loyal customers who buy more, refer friends, resist special offers from competitors and forgive the occasional mistake. A new research report on customer experience sheds new light on the “seven sins” of customer experience -- key missteps that make organizations stumble when it comes to customer interaction.

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