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Author Archives: Steve Hamm

Steve Hamm, a longtime journalist who is now a writer at IBM, is a co-author of IBM’s centennial book, Making the World Work Better: The Ideas that Shaped a Century and a Company.

IBM’s Corporate Evolution by Design

An iconic brand, IBM has evolved over the years as it introduced new technology and products. What hasn't changed, however, is the corporate culture. In the 1960's, longtime CEO Thomas J. Watson Sr. knew that in order to be successful a company, IBM had to adhere faithfully to its core beliefs. Here's how Sam Palmisano has reinforced core company ideals.

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