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Reinvention by Empowering the Consumer

Mid-Market Company of the Week: Yelp The internet destroyed the Yellow Pages, a long standing consumer staple of local business [...]

Steve Rosenbaum Mid-Market Company November 10 2013

Small Magic in the Middle Market

This Week’s Mid-Market Company of the Week: Jeni’s Splendid Ice Creams

Steve Rosenbaum CEO Briefing Newsletter , Mid-Market Company November 1 2013

The Sweet Smell of Success

Few companies can trace their lineage to Oprah Winfrey, but Scentsy of Meridian, Idaho can. Flashback to 2003. Kara Egan, and her sister-in-law, Colette Gunnell were watching Oprah’s “Millionaire Mom’s” show, and were inspired to create something amazing that people could not live without. They began working on a safe and simple way to scent the space around them, a wickless alternative to the typical flame operated candles. The result was Scentsy.

Steve Rosenbaum CEO Briefing Newsletter , Mid-Market Company January 5 2014

The “Easy Button” of the Middle Market

Mid-Market Company of the Week: Access America Transport Many young college grads would be happy working for a large, well [...]

Steve Rosenbaum CEO Briefing Newsletter , Mid-Market Company December 9 2013

Using Waste to Turn The Rust Belt Green

Mid-Market Company of the Week: Magnus International

Steve Rosenbaum Mid-Market Company October 4 2013

[24]7- Making Customers for Life

No one wakes up in the morning excited to call their bank, cable company or rental car service. The experience can lead to customer frustration and potential divorce from the service provider. Yet, with all the advances in Internet Voice Response (IVR) services, no one was bridging the between the companies utilizing IVR and their customers who were forced to navigate it.c

Steve Rosenbaum CEO Briefing Newsletter , Leadership & Strategy , Mid-Market Company December 1 2013

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