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steve bergsman, Author at | Chief Executive magazine
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Author Archives: steve bergsman

Island Living

Corporate executives have long used the Caribbean and the countries surrounding the Caribbean as escape locations. The islands of St. Bart’s, St. Martin and Anguilla or exotic resorts in places such as Mexico and Costa Rica always attracted weary executives, attempting a short break from the high pressure ride of managing, more often than not, an international corporation.Early in this ...

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Shocks To The Supply Chain


Last summer, when The Boeing Co. announced it would delay the introduction of its 787 Dreamliner, CEO Jim McNerney blamed the problem on the company’s supply chain. A large product like an airplane uses thousands of individual parts, but Boeing attempted to mitigate the smaller, individual supply chain quandary by using major suppliers to construct large pieces of the plane. ...

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Raising Cash For E-Commerce

As with all Internet enterprises it seemed like a good idea at the time. The Right Start, an upscale child and baby item retailer and catalog company, decided it would create a separate e-commerce company to market its goods via the Web. So in June 1999, was born, with 50 percent owned by The Right Start and the rest ...

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The Stock Split Quandry

Stock splitting may be a great way to bring ballooning share prices down safely-giving shareholders the opportunity to double or triple the value of their stock, should the company continue performing-but not everyone thinks it’s all that it’s cracked up to be. And sometimes, it can be downright risky business.Hooper Holmes, a Basking Ridge, NJ-based provider of health information, split ...

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…and Broadband For All


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Smarter Wireless

By many accounts, the next generation cell phone will have evolved, before long, into a kind of superdevice. Part phone, part PDA, part digital wallet?among other functions?the wireless devices of the near future promise to be the consumer’s primary Internet-connection-on-the-go. As such, their usefulness as mobile Web browsers will be determined by how quickly and efficiently they can scour the ...

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Riding Convertibles

CuraGen Corp., a biotechnology firm based in New Haven, CT, had been relatively quiet in the public marketplace since its IPO of 1998——at least, until this past January, when it returned to successfully execute a $150 million convertible bond offering. And, as it turned out, the timing was excellent.A number of high-tech and biotech companies, such as CuraGen, were rushing ...

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Getting Bricks Off the Books

The U.K. company headquarters of the venerable American institution, Pleasantville, NY-based Reader’s Digest, sits at 11 Westferry Circus in Canary Wharf, a massive office aggregation, most of which has only been built over the last decade, in London’s Dockland section of the city.The Reader’s Digest Association occupies 140,000 square feet of a building it had developed at the western gateway ...

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FORD Credit’s Wild E-Ride

Ford Motor Credit Co., the $20 billion finance subsidiary of Ford Motor Co., surprised the business world-and in some regards, itself-early in the new year, when it successfully concluded the first ever corporate debt offering on the Internet.If any company was prepared for the world of e-commerce finance, it was Ford Credit. As an early adopter of electronic issuance in ...

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Taking the Debt With the Good

In June, Avnet announced it would acquire Marshall Industries in a deal valued at$830 million. The $6.3 billion distributor of electronics parts reported that the transaction, part cash and part stock, would also include the assumption of $160 million of Marshall Industries’ debt.Now, the assumption of debt in an acquisition is nothing out of the ordinary. Among the many deals ...

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