Home » Author Archives: stuart skorman and chris murray

Author Archives: stuart skorman and chris murray

Lateral Thinking for the 21st Century

My unusual 30-year career success as a start-up entrepreneur was built on two classic concepts: first, creating extraordinary moments of truth, then continuously surprising my customers through creative lateral thinking. When people talk about the customer experience, they are often thinking about customer service — a smile at the counter, speed in delivery of products or services, front-line employees who ...

Read More »