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Tim Bourgeois
Tim Bourgeois is a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.
| Sort by: Article Title | Contributor | Topic | Date |
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A Low-Tech Case Study: How Mac-Gray Took Laundry DigitalLaundry (a task that everyone has to do) is not a high-tech industry or one where you would expect digital innovation. It has, however, been drastically improved with the advent of LaundryView. Here’s how Mac-Gray made washing your clothes cutting edge and less of a hassle. |
Tim Bourgeois | Strategy , Technology | June 10 2011 |
Why You Should Pay Attention to Digital Strategy & Corporate InnovationDigital strategy implementation is no longer a choice, it is a necessity. And a compelling website is now the price-of-admission in most industries. Even in low-tech industries, exploring digital strategies and innovation can revolutionize a business. |
Tim Bourgeois | Leadership & Strategy , Leadership & Strategy , Strategy , Technology | June 9 2011 |
11 Reasons Why It’s Time for a Digital Strategy AuditGiven the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It’s time your company conducted a digital strategy audit. |
Tim Bourgeois | Leadership & Strategy , Technology | August 29 2011 |
The Case for Establishing a ‘Digital Strategy’ C-Level OfficeSpending on digital-related initiatives and activities now accounts for 10% or more of all expenses at many companies — and that spending is forecasted to increase at double-digit rates for the foreseeable future across most industry segments. The City of New York just hired a Chief Digital Officer. Most major ad agencies have a CDO too. Should your company hire a c-level digital officer too? |
Tim Bourgeois | CEO Briefing Newsletter , Technology | October 12 2011 |
