Tim Bourgeois

Tim Bourgeois is a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and web development firm, which was acquired in 2009.


Sort by: Article Title Contributor Topic Date

Why You Should Pay Attention to Digital Strategy & Corporate Innovation

Digital strategy implementation is no longer a choice, it is a necessity. And a compelling website is now the price-of-admission in most industries. Even in low-tech industries, exploring digital strategies and innovation can revolutionize a business.

Tim Bourgeois Leadership & Strategy , Leadership & Strategy , Strategy , Technology June 9 2011

The Case for Establishing a ‘Digital Strategy’ C-Level Office

Spending on digital-related initiatives and activities now accounts for 10% or more of all expenses at many companies — and that spending is forecasted to increase at double-digit rates for the foreseeable future across most industry segments. The City of New York just hired a Chief Digital Officer. Most major ad agencies have a CDO too. Should your company hire a c-level digital officer too?

Tim Bourgeois CEO Briefing Newsletter , Technology October 12 2011
laundry-280-220

A Low-Tech Case Study: How Mac-Gray Took Laundry Digital

Laundry (a task that everyone has to do) is not a high-tech industry or one where you would expect digital innovation. It has, however, been drastically improved with the advent of LaundryView. Here’s how Mac-Gray made washing your clothes cutting edge and less of a hassle.

Tim Bourgeois Strategy , Technology June 10 2011

11 Reasons Why It’s Time for a Digital Strategy Audit

Given the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It’s time your company conducted a digital strategy audit.

Tim Bourgeois Leadership & Strategy , Technology August 29 2011

CEO Leadership Insights

Sign up now to receive your free CEO Briefing. Delivered weekly, this e-newsletter provides CEOs with valuable insights on leadership, strategy, growth and much more.